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2011戛纳创意节设计类金奖作品赏析  

2011-07-16 14:17:10|  分类: 月亮城堡 |  标签: |举报 |字号 订阅

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以下为2011戛纳创意节获得设计单元金奖作品欣赏,涵盖多种传播模式,其中上海李奥贝纳广告公司凭借“绝望漩涡”摘得该奖项金狮大奖。


全场大奖

THE COSMOPOLITAN DIGITAL EXPERIENCE

DIGITAL KITCHEN 为庆祝COSMOPOLITAN酒店开业而制作装置。

2011戛纳创意节设计类金奖作品赏析 - 木头人 - 尚·觉
 
Type of Entry:    Environmental Design
Category:    Hospitality/Leisure
Title:    THE COSMOPOLITAN DIGITAL EXPERIENCE
Advertiser/Client:    THE COSMOPOLITAN OF LAS VEGAS
Product/Service:    HOTEL DIGITAL EXPERIENCE
Entrant Company:    DIGITAL KITCHEN Chicago, USA
Design/Advertising Agency:    DIGITAL KITCHEN Chicago, USA

金狮奖:

DESPAIR WHIRLPOOL:扬爱艺术计划“绝望漩涡” 

创意说明
问题:
在中国,有上百万孤独症孩子的家长默默承受着痛苦。对孤独症的不了解,以及五千年来的守旧思想,使人们相信孤独症孩子的父母是由于过错而遭受惩罚。在生活中受到他人的排斥,被社会服务机构所忽视,孤独症孩子的家长经常感到孤立无援。扬爱基金会,作为一个全国范围援助孤独症孩子家长的组织,旨在唤醒公众对此困境的关注。
方案:
在上海街头,开展“行为艺术”的展示。模特身着黑色紧身衣服,被黑色的毛线不断缠绕,直至最后受困于巨大的线海之中,充分展现了孤独症孩子家长被孤独和孤立所折磨的内心世界。在现场派发出近1万张明信片,并为孤独症家庭捐款。
结果:
这个活动受到新华社、搜狐、新浪、环球时报等60多家官方和地方媒体的关注,影响群体预计达到2千多万人。有95%的孤独症孩子家长表示:更多的人通过这个活动,理解到我们作为家长的困苦,公众的关注使我们倍感欢欣鼓舞。

2011戛纳创意节设计类金奖作品赏析 - 木头人 - 尚·觉
 

Type of Entry:    Environmental Design
Category:    Exhibitions & Live Events
Title:    DESPAIR WHIRLPOOL
Advertiser/Client:    GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB
Product/Service:    YANG AI
Entrant Company:    LEO BURNETT SHANGHAI, CHINA
Design/Advertising Agency:    LEO BURNETT SHANGHAI, CHINA

Creative Credits

Name     Company     Position
Amanda Yang     Leo Burnett Shanghai     Executive Creative Director/Copywriter/Art Director
Gordon Hughes     Leo Burnett Shanghai     Executive Creative Director/Art Director
Forest Young     Leo Burnett Shanghai     Creative Director/Art Director/Designer
Donna Dong     Leo Burnett Shanghai     Copywriter
Haibo Huang     Leo Burnett Shanghai     Art Director/Designer
Handsome Wong     Leo Burnett Shanghai     Art Director/Designer
Wei-jun Lin     Leo Burnett Shanghai     Art Director
Dicky Lui     Leo Burnett Shanghai     Illustrator
Weiwei Chen     Leo Burnett Shanghai     Account Supervisor
John Gu     Leo Burnett Shanghai     Print Production
Henry Gan         Photographer
Dean Lee         Photographer


TAMIYA CALENDAR日历

通常日历用完后都会被扔掉,而这种日历可以在使用完后拼成12种模型。

 

  

2011戛纳创意节设计类金奖作品赏析 - 木头人 - 尚·觉
 

Type of Entry:    Graphic Design & Design Crafts
Category:    Calendars
Title:    TAMIYA CALENDAR
Advertiser/Client:    SIAM TAMIYA
Product/Service:    TAMIYA MODEL KITS SHOP
Entrant Company:    CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND
Design/Advertising Agency:    CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND


Creative Credits

Name     Company     Position
Thirasak Tanapatanakul     Creative Juice\Bangkok (TBWA)     Chief Creative Officer
Thirasak Tanapatanakul     Creative Juice\Bangkok (TBWA)     Art Director
Thirasak Tanapatanakul     Creative Juice\Bangkok (TBWA)     Graphic Designer
Tienchutha Rukhavibul     Creative Juice\Bangkok (TBWA)     Graphic Designer
Manasit Imjai     Creative Juice\Bangkok (TBWA)     Graphic Designer
Chalermpun Punjamapirom     Creative Juice\Bangkok (TBWA)     Graphic Designer
Nitipong Tancharoen     Creative Juice\Bangkok (TBWA)     Graphic Designer
Kingkanok Munkongcharoen     Creative Juice\Bangkok (TBWA)     Graphic Designer
Kantaphat Witwasin     Creative Juice\Bangkok (TBWA)     Graphic Designer
Irada Sribyatta     Creative Juice\Bangkok (TBWA)     Graphic Designer
Chittiporn Chittapootti     Creative Juice\Bangkok (TBWA)     Graphic Designer
Manamai Rodpetch     Creative Juice\Bangkok (TBWA)     Graphic Designer
Sermpan Bunyalumlerk     Creative Juice\Bangkok (TBWA)     Graphic Designer

 


GOOD LIFE产品包装设计

2011戛纳创意节设计类金奖作品赏析 - 木头人 - 尚·觉
 

Type of Entry:    Packaging Design
Category:    i. Own Label and Private Label brands
Title:    GOOD LIFE
Advertiser/Client:    ICA
Product/Service:    RETAIL STORE CORPORATE MESSAGE
Entrant Company:    KING Stockholm, SWEDEN
Design/Advertising Agency:    KING Stockholm, SWEDEN

Creative Credits

Name     Company     Position
Jonas Yrlid     King     Creative Director
Helena Bielke     King     Art Director
Hedvig Hagwall Bruckner     King     Copywriter
Klas Fahlén     Agent Bauer     Illustrator
Mattias Bohlin     KIng     Account Director
Catharina Erlandsson     King     Account Manager
Eddie ?gren     King     Assistant Art Director
Sandra Wnnberg     ICA     Brand Manager
Henke Hjelm     ICA     Design Manager
Anders Milbers     ICA     Creative Director


EDDING德国文具品牌:WALL OF FAME

该产品诉求是希望令那些习惯电脑创作的设计师回心转意,重新使用笔来绘画。恰逢edding成立50周年之际,广告公司为edding制作了一个网站,该网站就像一块无限大的绘图板,每个人都可以用模拟的edding记号笔在上面画画并留下自己的名字,同时你也可以看到其他人的作品,并可在上面修改或添加,既可以描述成大家一起完成一个作品,也可以说其实这是一场画笔的挑战,下图只是这个伟大“绘图板”的一部分快照,参与者众多,甚至在我描述这件事情的时候也有人在网站上画画。如果你感兴趣,你也可以上去试试:http://wall-of-fame.com/

2011戛纳创意节设计类金奖作品赏析 - 木头人 - 尚·觉
 

Type of Entry:    Digital Design
Category:    Online Digital Design
Title:    WALL OF FAME
Advertiser/Client:    EDDING
Product/Service:    WRITING TOOLS COMPANY
Entrant Company:    KEMPERTRAUTMANN Hamburg, GERMANY
Design/Advertising Agency:    KEMPERTRAUTMANN Hamburg, GERMANY

Creative Credits

Name     Company     Position
Simon Jasper Philipp     Kempertrautmann     Creative Direction/Art Direction
Christoph G?hwiler     Kempertrautmann     Creative Direction/Copywriting
Stefan Walz         Creative Direction/Art Direction
Gerrit Zinke     Kempertrautmann     Creative Direction
Christian Fritsche     Kempertrautmann     Creative Direction
Florian Schimmer     Kempertrautmann     Art Direction
Niklas Kruchten     Kempertrautmann     Account Manager
Elisabeth Einhaus     Kempertrautmann     Account Manager
Andrea Bison     Kempertrautmann     Account Manager
Dorothea Feurer         Account Manager
    Liga_01 Computerfilm (Stiftanimationen)     Visuell and Special Effects/Computer Animation/Post Production/Motion Graphics and 3D
Susi Kastner-Linke     Kempertrautmann     Art Buying
Lina Eggers     Kempertrautmann     Art Buying
    flavouredgreen / PX Group     Post Production
Sarah Illenberger         Photography
    Supreme Music     Audio Production
Michael G?tz     Kempertrautmann     Copywriter
Samuel Wei?     Kempertrautmann     Copywriter
    Demodern Digital Design Studio     Production/Programming/Technical Installation/Technical Conception
    Nordstern Studio     Photography
David Scherer         Graphic Design
Tobias Lehment         Graphic Design


 

HOTEL EMILIANO宾馆:THE UNBELIEVABLE IS FOUND AT EMILIANO (在EMILIANO寻找奇迹)

在EMILIANO酒店成立10周年之际,该酒店想制作一本和EMILIANO酒店一样有魅力的宣传册,但书页是连在一起的,只有把书页撕开才能看到里面的内容,就像一个柳暗花明的过程。

2011戛纳创意节设计类金奖作品赏析 - 木头人 - 尚·觉
 

Type of Entry:    Graphic Design & Design Crafts
Category:    Publications & Business Communications
Title:    THE UNBELIEVABLE IS FOUND AT EMILIANO
Advertiser/Client:    HOTEL EMILIANO
Product/Service:    HOTEL EMILIANO BOOK
Entrant Company:    JWT BRAZIL S?o Paulo, BRAZIL
Design/Advertising Agency:    JWT BRAZIL S?o Paulo, BRAZIL

Creative Credits

Name     Company     Position
Mario D’Andrea     JWT     President/Chief Creative Officer
Roberto Fernandez     JWT     Creative Director
Sthefan Ko     JWT     Art Director
Luiz Filipin     JWT     Copywriter
Eduardo Recife         Illustrator
Renata Say?o/Vanessa Nunes     JWT     Art Buyer
Fabio Sato/Flávio Colella/Maira Chinaglia     JWT     Producer
    Cosac & Naify     Editor
Renata Maximo/Isabel Castro/Camila Duarte     JWT     Account Supervisor
Carlos Alberto Filgueiras/Gustavo Filgueiras/Rodrigo Montesano     Hotel Emiliano     Client Supervisor


GERMAN BIBLE SOCIETY:BASISBIBEL 德国圣经公会书籍装帧设计

2011戛纳创意节设计类金奖作品赏析 - 木头人 - 尚·觉
 

Type of Entry:    Graphic Design & Design Crafts
Category:    Books
Title:    BASISBIBEL
Advertiser/Client:    GERMAN BIBLE SOCIETY
Product/Service:    BIBLE COVER DESIGN
Entrant Company:    GOBASIL Hamburg, GERMANY
Design/Advertising Agency:    GOBASIL Hamburg, GERMANY

Creative Credits

Name     Company     Position
Eva Jung     gobasil     Creative Direction
Oliver Popke     gobasil     Art Direction
Nico Mühlan     gobasil     Creative Direction
Florian Theuerkauff     Deutsche Bibelgesellschaft     Product Management


BBC:ALMOST EXTINCT (BBC野生动物基金日历)

设计旨在唤醒公众对物种的保护意识。

2011戛纳创意节设计类金奖作品赏析 - 木头人 - 尚·觉
 

Type of Entry:    Graphic Design & Design Crafts
Category:    Calendars
Title:    ALMOST EXTINCT
Advertiser/Client:    BBC
Product/Service:    BBC WILDLIFE FUND
Entrant Company:    THE CHASE CREATIVE CONSULTANCY Manchester, UNITED KINGDOM
Design/Advertising Agency:    THE CHASE CREATIVE CONSULTANCY Manchester, UNITED KINGDOM

Creative Credits

Name     Company     Position
Oliver Malty     The Chase     Creative Director
Chris Challinor     The Chase     Designer
Rebecca Low     The Chase     Designer
Dulcie Cowling     The Chase     Designer


MELBOURNE WRITERS FESTIVAL:STORIES FROM THE STREET 墨尔本作家节

为了打破墨尔本作家节无聊沉闷的形象,并吸引25-40岁群体的关注,JWT专门为这个节日制作了一本互动手册, STORIES FROM THE STREET(来自街道的故事),巧妙的将CBD中心的街道搬到了宣传册中。

2011戛纳创意节设计类金奖作品赏析 - 木头人 - 尚·觉
 

Type of Entry:    Graphic Design & Design Crafts
Category:    Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Title:    STORIES FROM THE STREET
Advertiser/Client:    MELBOURNE WRITERS FESTIVAL
Product/Service:    2010 MELBOURNE WRITERS FESTIVAL
Entrant Company:    JWT Melbourne, AUSTRALIA
Design/Advertising Agency:    JWT Melbourne, AUSTRALIA

Creative Credits

Name     Company     Position
Richard Muntz     JWT Melbourne     Executive Creative Director
Keith Nicolas     JWT Melbourne     Deputy Creative Director
Hannah Smit     JWT Melbourne     Creative
Scott Glennon     JWT Melbourne     Creative
Prue Tehan     JWT Melbourne     Account Supervisor
Melissa Benavides     JWT Melbourne     Account Manager
Anuj Mehra     JWT Melbourne     Planner
Miryana Velyanovski     JWT Melbourne     Agency Producer
Juliette Kringas     Melbourne Writers Festival     Marketing Manager
    Digital House     Production Company
Alex Warder         Finished Artist


JEUDI:PLAYING THE UNDERGROUND (CLUB宣传海报)

在汉堡,俱乐部是允许当街投放海报的,通常大多数club的海报又大又花哨,为了令 JEUDI的海报脱颖而出,广告公司为它制作了一款好玩有趣的海报。将城市中贴满了各种酒吧主题海报的墙作为背景,然后将镂空的白色“播放”符号贴在了最上面,旨在表示在JEUDI你可以听到这些所有的音乐~狠狠打击了所有对手!

2011戛纳创意节设计类金奖作品赏析 - 木头人 - 尚·觉
 

Type of Entry:    Graphic Design & Design Crafts
Category:    Posters
Title:    PLAYING THE UNDERGROUND
Advertiser/Client:    JEUDI
Product/Service:    CLUB MUSIC EVENT
Entrant Company:    JUNG von MATT Hamburg, GERMANY
Design/Advertising Agency:    JUNG von MATT Hamburg, GERMANY

Creative Credits

Name     Company     Position
Sascha Hanke     Jung von Matt AG     Executive Creative Director
Jo Marie Farwick     Jung von Matt AG     Creative Director
Jens Pfau     Jung von Matt AG     Creative Director
Tobias Grimm     Jung von Matt AG     Creative Director
Benjamin Busse     Jung von Matt AG     Art Direction
Florian Hoffmann     Jung von Matt AG     Copywriter
Christian Will     Jung von Matt AG     Agency Producer
Kleinhempel         Production Company

   

   

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